As co-founder of Gee Beauty, Natalie oversees the company’s US studio in Miami, creating a unique, customized and completely modern beauty experience.

In 2005, fueled by her strong entrepreneurial spirit, Natalie observed that something fresh and modern was missing from traditional beauty experiences. It was her vision for ’beauty-on-the-go’ that motivated her to create something innovative – an understating of the busy, modern lifestyle led to time-sensitive, user-friendly and effective beauty solutions. Her immense passion for delivering the very best to her clients has guided her to create distinct and effective beauty experiences paired with an exceptional level of personalized service. Natalie is a true believer that experience is everything.

Balancing her commitment to her business and her brand (as seen in Vogue) with an active, healthy lifestyle in a city as creative, entrepreneurial and inspirational as Miami keeps Natalie constantly energized, excited and engaged